Today's NYT describes a list of computer programmers turned entrepreneurs, creating cool apps for the iPhone. With the barriers to entry as low as they are here: one basically just needs a computer to download the app developer kit, plus of course programmer skills, this is the perfect opportunity for swarm business. People like Ethan Nicholas, a (former) Java developer at Sun, making $800,000 with a shooter game, are the new members of the swarm. Apple, handling sales and marketing including money collection though its App store, proves once more superb coolfarming skills.