Does an organization – and thus ultimately humanity - show some sort of consciousness or self-awareness?  One might think so, at least in moments such as on the day when princess Diana died, or more recently, on the day when I was stuck at home in Cambridge while the Boston Marathon bomber was roaming at large in the neighborhood. In those intense moments we feel maybe not “collectively intelligent” but certainly “collectively aware” or “collectively conscious”. If we meet a stranger in those moments, we know what they are thinking, namely “it’s so sad Diana died,” or “where might the marathon bomber be hiding and hitting next”. Moments like these motivate an informal definition of “organizational consciousness”. It is analogous to the human body, where the brain is conscious of the toe, and will respond differently depending on whether a person hits her toe at the door, or somebody else steps on her toe. Extending this metaphor, a “collectively conscious” organization will respond differently if somebody hits a member purposefully, or if a member hurts her/himself. Similarly to the neurons in the brain that are communicating through their synapses to create consciousness, humans communicate by interacting with each other verbally, through text, or other signals, either face-to-face or over long distance by phone or Internet.

To prove existence of consciousness on the individual level, Descartes famously stated “cogito ergo sum” - I think, therefore I exist. Extending this definition to an organization, “if the organization thinks and acts as one cohesive organism, it exists” and thus shows collective consciousness, defining organizational consciousness as common understanding on an organization’s global context, which allows the members of the organization to implicitly coordinate their activities and behaviors through communication.

As an example of a global level event, in the case of the Boston Marathon bomber, everybody in the Boston area was trying to stay abreast of the most recent developments on Twitter, Facebook and the News, and looking out for traces of the terrorists. On the organizational level, a well-oiled team of software developers working together closely f2f, using chat, or using e-mail trying to debug a jointly developed application also shows a high level of organizational consciousness, as they are able to coordinate their work with minimal use of words.

Our aim is trying to make this implicit understanding more measurable, similarly to brain researchers, who measure individual levels of consciousness by attaching probes to individual neurons, tracking the electrical flow of current flowing through synapses between the neurons. In our work, we measure interaction among people through online media such as e-mail, Twitter, Facebook, and blog posts, applying a framework of “six honest signals of communication” that was introduced previously.

In this blog post I would like to illustrate global consciousness by the example of Francogeddon. On January 15, 2015 financial markets were in turmoil. In a surprise move – later termed Francogeddon - the Swiss National Bank removed the artificial exchange rate of Swiss Franc 1.20 to the Euro, which it had set and defended by buying massive amounts of Euro and Dollars since September 6, 2011. Within hours the exchange rate between Euro and Swiss Franc fluctuated from 1.20 Francs per Euro to 95 cents per Euro, leading to massive losses at stock markets around the world, forcing hedge funds into insolvency.

Such an unexpected event at the financial markets offers a unique natural experiment to measure global consciousness of financial markets. Using Condor, I collected the most recent 12,000 tweets containing the string “Swiss Franc”, as well as another 12,000 tweets each containing “Euro” and “USD” on January 18, when Francogeddon was still a major issue, and currencies were still fluctuating wildly. I repeated the data collection at two later points in time, on February 3 and February 6, 2015, when Francogeddon was over, and things had settled down. This 9-part dataset allows me to compare a moment of high public consciousness, when Francogeddon was at the top of everybody’s minds involved into currency trading with a baseline of two later points in time when the event was over and public consciousness should be low again.